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There is no doubt that the school health education in school health services is the most important component. But the concept and scope of the school health education is still not recognized and accepted satisfactorily in Korea. It is generally accepted that the health education is a process of changing of attitude and behavior forward health practice. The term attitude refers to certain regularities on the part of an individual in feelings, thoughts, and predispositions to act toward some aspect of his environment. Attitudes have three components : affective, cognitive, and behavioral. The strategies of attitude change in school health education consist of incentive, justification, and coersion. In this study I explained reinforcement and motivation as the strategies of attitude change. The attitude change is not built in a day. When the teachers give the pupils knowledge, comprehension, or skill through school health education proper to each stage, then the attitude change will be realized.
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